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05.10

Rocket Goes Mobile


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Bruce Parker, President of Joe Rocket Canada is pleased to announce the release of the new Joe Rocket phone app. iPhone, iPad, and iPod Touch users can go to the app store, search Joe Rocket and download for free. After seeing the Hardcore Canadian video preview, you can choose your bike, jacket, helmet, and go racing.

"As the best selling brand in Canada, we lead our industry with cutting edge technology and high performance. Now Joe Rocket is the first motorcycle apparel brand in Canada to release a phone app." said Parker. "This is an entertaining way to stay in touch with hundreds of thousands of Canadian riders."

To see the video, play the game and receive news and updates on product development, download the Joe Rocket phone app when you are ready to get hardcore.


For Media Inquiries:
Bruce Parker, President Joe Rocket Canada

05.10

JOE ROCKET CANADA TEAMS UP WITH BMW MOTORRAD


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Bruce Parker, President of Joe Rocket Canada, is pleased to announce a sponsorship agreement with the Rush HD BMW Motorrad Canada Superbike squad. This agreement will see teammates Francis Martin and Michael Ferreira outfitted in Speedmaster 10.0 race suits and gloves as they campaign the 2010 Superbike Series.

"The new BMW Motorrad S1000RR is redefining what a sportbike can accomplish on the racetrack," said Parker. "Together, with the experience and resources of the
Joe Rocket Canada brand, we're going to redefine what road racing apparel
should be."

Team Manager Chris Duff has the BMW Motorrad squad working ahead of schedule. The team is fully prepared and excited to show off the new S1000RR to race fans. "We're ecstatic to again be working with Joe Rocket Canada. Together we've shared success in the past and we know that the race apparel Joe Rocket Canada provides will help take us to the Winner's Circle," said Duff.

Look for the debut of the factory backed Rush HD BMW Motorrad S1000RR at the opening round of the 2010 Canadian Superbike Championship at Circuit ICAR in Mirabel Quebec, May 28-30.
For Media Inquiries:
Bruce Parker, President Joe Rocket Canada
02.10

HATCH RIDES ROCKET ON TSN


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Bruce Parker, President of Joe Rocket Canada, is pleased to announce a sponsorship agreement with the Motorcycle Experience television show. Dave Hatch, the show host and test rider will wear Joe Rocket apparel exclusively. "Motorcycle Experience, with it’s huge following, has a long history of bringing Canadian riders well founded product evaluations, comparative road tests, and relevant industry news in an entertaining format," said Parker. "With Dave Hatch and the Motorcycle Experience show, we will demonstrate to riders how and why Joe Rocket Canada brings the best riding gear to all motorcycle enthusiasts in the Great White North."

"Since the show’s inception in 1989, I have worn, sampled and tested all kinds of riding gear and when I got to see, the new 2010 product line-up from Joe Rocket Canada, I loved it!" said Dave Hatch. "They are a great Canadian company building the best brand of riding gear and I am thrilled that Joe Rocket Canada is the official clothing sponsor of the Motorcycle Experience television show."

Look for the new season of the Motorcycle Experience, Saturday, March 6th, 11:30am EST on TSN and TSN2 in High Definition.


For Media Inquiries:
Bruce Parker, President Joe Rocket Canada

01.10

Joe Rocket Canada launches 2010


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Bruce Parker, president of Joe Rocket canada, is pleased to announce the launch of their new web site www.joerocket.ca. Developed with a "Hardcore Canadian" theme, the exciting new bilingual site will feature the consumer introduction of the 2010 Joe Rocket canada riding gear as well as a preview of the much anticipated Joe Rocket helmet collection.

"As the best selling motorcycle apparel brand for over 10 years, Joe Rocket has a very special place with canadian riders," said Parker. "Now that Joe Rocket canada is a separate company with 70 new proprietary designs to meet the unique demands of canadian riders, the Rocket brand will speak to all aspects of canadian motorcycle culture."

Look for the launch of the new Joe Rocket canada collection at the toronto motorcycle show, december 11-13, 2009 at the metro toronto convention centre.


For Media Inquiries:
Bruce Parker, President Joe Rocket Canada

 

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