JOE ROCKET CANADA TEAMS UP WITH BMW MOTORRAD

Bruce Parker, President of Joe Rocket Canada, is pleased to announce a sponsorship agreement with the Rush HD BMW Motorrad Canada Superbike squad. This agreement will see teammates Francis Martin and Michael Ferreira outfitted in Speedmaster 10.0 race suits and gloves as they campaign the 2010 Superbike Series.

"The new BMW Motorrad S1000RR is redefining what a sportbike can accomplish on the racetrack," said Parker. "Together, with the experience and resources of the
Joe Rocket Canada brand, we're going to redefine what road racing apparel
should be."

Team Manager Chris Duff has the BMW Motorrad squad working ahead of schedule. The team is fully prepared and excited to show off the new S1000RR to race fans. "We're ecstatic to again be working with Joe Rocket Canada. Together we've shared success in the past and we know that the race apparel Joe Rocket Canada provides will help take us to the Winner's Circle," said Duff.

Look for the debut of the factory backed Rush HD BMW Motorrad S1000RR at the opening round of the 2010 Canadian Superbike Championship at Circuit ICAR in Mirabel Quebec, May 28-30.

For Media Inquiries:
Bruce Parker, President Joe Rocket Canada
contact